What potential customers see when they click on your Instagram account

Do you already have your Instagram account? If you don’t, maybe you should have them because it is one of most popular social media channel and if you are VA or web designer or you making jewelry this is the best way to present your work.

You should know that the first thing that potential customers or clients see when they click on your account, is your bio.

BIO – From this short intro, they need to find out who you are, what you do, and what’s in it for them.

For your first good impression on Instagram, I would like to mention 3 rules for perfect Instagram bio. Let we see.

Rule #1

Pick the picture that clearly describes you and your services or products.

The very first line of your Instagram bio, listed under “Name” in the editor, is the only searchable line in your bio, other than your @username.

You don’t need to repeat your username or any personal details that people simply aren’t searching for. Use this 30 character line with keywords about your product or service.

Think about what is your ideal audience searching for? 

Make sure that everything describes your product or service as much as possible!

Rule # 2

List your bio in single line bullet points. I suggest you to start each line with an emoticon to break up the text.

People don’t have time to read through-hole info, even if it is only 150 characters long.

Then in the last line write down your contact information or put the link to your website, last blog post, lead page for signing up to your podcast, or webinar.

You can as well use a little hand emoticon pointing to your link.

People need to be told explicitly what to do and why, so don’t be shy. Let them know which is the next step they need to take to find out more.

Rule #3

Use your bio to qualify your audience. This means that in a few seconds you will show people that aren’t your audience that you and they don’t need to waste your own time. But those that are your potential clients will easily realize instantly that you are what they’ve been looking for.

For example, if you’re a business coach you might ask: “Looking for a more successful business?” or “Would you like to make more money?”

Once you’ve asked your qualifying question, then you should list the key benefits, unique selling points, and highlight stuff about you, your service or products.

And one more thing that I think is important is trying not to focus too much on you, but more what your services or products can do for them.

How to create VA services that clients will pay you for

How to create VA services that clients will pay you for

Let’s talk about how to create services that clients will actually pay you for, time and time again. From experience, I have seen that most new virtual assistants create a laundry long list of services.

Services like customer service, project management, calendar management, spreadsheet creation, social media management, website management, and I can go on and on. It’s good to list everything you know how to do, but our goal is to constrict that list to the things you are an expert at.

Why is it important?

When I was working as an administrative assistant I did a lot of things during my work week. Some things I was an expert at and some things that I wasn’t quite good, but I was required to do them part of my job description.

What I think is important is to write down the skills on a piece of paper. Don’t leave anything out. If you’re amazing at cooking, you should write that down. Trust me, I’m going somewhere with this.

The idea here is to offload all of these skills from your head onto paper so you can see in black and white the skills you’ve acquired over the years.

Once you have written out all the skills you have, you should write down all of the knowledge you have acquired over your lifetime. Think about college degrees, languages you speak, workshops, and courses you have taken.

Next, I suggest you write down the things that you’re known for in your circle of friends and colleagues.

What do people who know you think you’re amazing for?

For me, my friends think I am a wizard in WordPress support and time management. Perhaps, your friends think you’re one of the best event organizers they have ever met. Whatever it is, write it down.

Let’s go back to your skills. Let’s say you wrote down cooking. I suggest you to get everything out of your head and onto paper because once you have everything there you can start thrashing that list.

Take a fat red marker (it can be blue, pink, or yellow) and cross out every single thing you hate doing. Go ahead. Do it, it will feel good.

The last thing you want to do as a virtual assistant is to do work you don’t enjoy.

Even if you’re an expert at these things – get rid of it. Once you’ve crossed out everything that you hate doing, you should to circle with a blue marker everything you love doing. Now, take a separate piece of paper and write at the very top “core services”. From the list of skills, pick your top five.

Out of those five services, do some research. Will people pay you for these services? Just because you love doing something and think it’s useful doesn’t mean the market will and it’s better for you to do the work figuring this out now. Because if you don’t do this now, you will have a hard go of things.

The services you offer should be services that people really need right now and will pay you for.

You need to have at least three to five core services that you can actually make money from. Don’t freak out about narrowing down your services to just a few core services. This is a smart strategy, because the more you offer, the more confused your prospect is. When a client is confused about how they can use your services, you have lost them.

Remember, they are looking for someone to solve some of their burning problems. If they are confused with trying to figure out how you can help them because you have so much to offer, will not cooperate with you. That means you’re not making money and that’s not an option.

You should have three to five profitable core services on your list.

But what is a profitable service? Well, that depends on some factors. Let’s talk about that more because, without a profitable service to offer, you’ve got yourself a hobby, not a business.

These are the services that you will market on your list. Even better if you can narrow down the services to just two services.

Why? Because you want to become known for something and you can’t become known for something if you offer everything.

Once you have someone as a client you can open up the curtain and show them all the services that you’re amazing at, but for now, keep it simple and focus on just a few services:

  • Document creation
  • Customer service
  • Calendar management
  • Event planning
  • Email marketing
  • WordPress website management
  • Social media marketing
  • Project management
  • Graphic Design

Don’t be down in if you don’t feel that you can do any of the above. All we were beginners once.

If you’re not willing to invest in yourself and learn more skills and add to your knowledge base, you’re not going to be successful.

The most successful VAs stay up-to-date on the latest software and technology to help them run their business and their client’s business and it’s no different in other fields. Doctors have to go to continuing education courses each year. So do VAs.

Now that you have figured out what your marketable core services are let’s start figuring out who you will market these services too. It’s going to be fun, but it will require a lot of work on your part.

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